CHILDREN’S HOSPITALS

/ CHILDREN’S HOSPITALS

Intelligent Media designs and manages privately-owned branded TV channels for children’s hospitals and pediatric clinics all over Greece, that welcome large numbers of visitors on an annual basis, aiming at promoting new products and services, through digital screens operating in the hospitals’ waiting areas.
Advertising in places where visitors remain for a long time, provides the opportunity to a variety of promotion solutions, as well as greater targeting in product and service displays.

/ IASO PAIDON

/ AGIOS LOUKAS PEDIATRIC DEPARTMENT

/ GENERAL HOSPITAL PEDIATRIC DEPARTMENT

Fact Sheet

Visitors annually

180.000

Display areas

Entrance halls, receptions, waiting areas, corridors, examination rooms, etc.

Monitors

8

Content displayed

  1. Advertising spots
  2. Extended duration informative videos, such as public awareness campaigns
  3. Prevention measures & safety instructions
  4. Health and diet tips
  5. Information & promotional material
  6. Real-time information (time, weather, etc.)

Advertising options

Target directly & effectively 180.000 visitors in the largest children’s hospitals in Greece, through the various ways of promotion provided by Intelligent Media

TV spots

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Infomercials

Duration: up to 30 sec

Display frequency: every 15'-20'

Public Awareness Campaigns

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Section sponsorship

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Advertising options

Target directly & effectively 180.000 visitors in the largest children’s hospitals in Greece, through the various ways of promotion provided by Intelligent Media

TV spots

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Infomercials

Duration: up to 5'

Display frequency: every 20'-30' in repetition

Public Awareness Campaigns

Duration: up to 5'

Display frequency: every 20'-30'

Section sponsorship

Duration: up to 5'

Display frequency: every 20'-30' in repetition

Advantages

Great targeting and unique way to approach niche audiences
/ Higher degree of repeatability of the advertising message
/ Greater credibility and confidence in the message content due to the specific display premises
/ Greater diversity in content and way of message projection
Affordable and dynamically designed promotion costs

97% of visitors said they watched the on-screen tv spots during their 3-hour stay in the children’s hospital

Higher % of message and brand recall from new and future parents, in comparison with  other visitors

9 out of 10 new / to-be parents state very satisfied by the digital advertising for products & services in the premises of the maternity hospital

Advantages

/ Great targeting and unique way to approach niche audiences
Higher degree of repeatability of the advertising message
Greater credibility and confidence in the message content due to the specific display premises
/ Greater diversity in content and way of message projection
Affordable and dynamically designed promotion costs

97% of visitors said they watched the on-screen tv spots during their 3-hour stay in the maternity hospital

Higher % of message and brand recall from new and future parents, in comparison with  other visitors

9 out of 10 new / to-be parents state very satisfied by the digital advertising for products & services in the premises of the maternity hospital

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6 Maternity Hospitals
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3 Children’s Hospitals
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11 General Hospitals
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40 Diagnostic Centers
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1000+ Pharmacies
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6 Maternity Hospitals
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3 Children’s Hospitals
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10 General Hospitals
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40 Diagnostic Centers
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900+ Pharmacies

Advertise on the largest digital signage
network in the healthcare sector