DIAGNOSTIC  CENTERS

/ DIAGNOSTIC CENTERS

Advertising in Diagnostic Centers’ Digital Signage Networks provides great options for promoting products and services, as a huge number of people visit those areas on a monthly and annual basis.
Reception areas, lounges, examination rooms and other areas where patients and their attendants are waiting for a long time, offer advertisers the opportunity to target their message, whether it is a TV spot or a public awareness campaign.

/ IATROPOLIS

/ DIAGNOSI

/ HEALTH SPOT

/ ΝΕΑ DIAGNOSI

/ MEDITERRANEO FIRST CARE

/ AFFIDEA

/ EUROMEDICA – THESSALONIKI

Fact Sheet

Visitors annually

2,6 m.

Display areas

Entrance halls, receptions, waiting areas, corridors, examination rooms, etc.

Monitors

100+

Content displayed

  1. Advertising spots
  2. Extended duration informative videos such as public awareness campaigns
  3. Prevention measures & safety instructions
  4. Health and diet tips
  5. Information & promotional material
  6. Real-time information (time, weather, etc.)

Advertising options

Target directly & effectively 2.6 million visitors in the largest Diagnostic Center chains in Greece, through the various ways of promotion provided by Intelligent Media.

TV spots

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Infomercials

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Public Awareness Campaigns

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Section sponsorship

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Advertising options

Target directly & effectively 2.6 million visitors in the largest Diagnostic Center chains in Greece, through the various ways of promotion provided by Intelligent Media.

TV spots

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Infomercials

Duration: up to 5'

Display frequency: every 20'-30' in repetition

Public Awareness Campaigns

Duration: up to 5'

Display frequency: every 20'-30'

Section sponsorship

Duration: up to 5'

Display frequency: every 20'-30' in repetition

Advantages

/ Great targeting and unique way to approach niche audiences
/ Higher degree of repeatability of the advertising message
/ Greater credibility and confidence in the message content due to the specific display premises
/ Greater diversity in content and way of message projection
/ Affordable and dynamically designed promotion costs
/ Nationwide range

 

92% of visitors admitted they watched the screens while in waiting area

 

More than 86% could recall at least one tv spot displayed

 

88% believe that on-screen advertising can motivate and drive interest in buying the services or products advertised   

 

Digital Signage Performance Measurement Survey by Bari Focus

Advantages

/ Great targeting and unique way to approach niche audiences
/ Higher degree of repeatability of the advertising message
/ Greater credibility and confidence in the message content due to the specific display premises
/ Greater diversity in content and way of message projection
/ Affordable and dynamically designed promotion costs
/ Nationwide range
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6 Maternity Hospitals
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3 Children’s Hospitals
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10 General Hospitals
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40 Diagnostic Centers
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1000+ Pharmacies
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6 Maternity Hospitals
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3 Children’s Hospitals
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10 General Hospitals
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40 Diagnostic Centers
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900+ Pharmacies

Advertise on the largest digital signage
network in the healthcare sector

Contact us