DIAGNOSTIC  CENTERS

/ DIAGNOSTIC CENTERS

Advertising in Diagnostic Centers’ Digital Signage Networks provides great options for promoting products and services, as a huge number of people visit those areas on a monthly and annual basis.
Reception areas, lounges, examination rooms and other areas where patients and their attendants are waiting for a long time, offer advertisers the opportunity to target their message, whether it is a TV spot or a public awareness campaign.

/ IATROPOLIS

/ DIAGNOSI

/ HEALTH SPOT

/ ΝΕΑ DIAGNOSI

/ MEDITERRANEO FIRST CARE

/ AFFIDEA

/ EUROMEDICA – THESSALONIKI

Fact Sheet

Visitors annually

2,6 m.

Display areas

Entrance halls, receptions, waiting areas, corridors, examination rooms, etc.

Monitors

100+

Content displayed

  1. Advertising spots
  2. Extended duration informative videos such as public awareness campaigns
  3. Prevention measures & safety instructions
  4. Health and diet tips
  5. Information & promotional material
  6. Real-time information (time, weather, etc.)

Advertising options

Target directly & effectively 2.6 million visitors in the largest Diagnostic Center chains in Greece, through the various ways of promotion provided by Intelligent Media.

TV spots

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Infomercials

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Public Awareness Campaigns

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Section sponsorship

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Advertising options

Target directly & effectively 2.6 million visitors in the largest Diagnostic Center chains in Greece, through the various ways of promotion provided by Intelligent Media.

TV spots

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Infomercials

Duration: up to 5'

Display frequency: every 20'-30' in repetition

Public Awareness Campaigns

Duration: up to 5'

Display frequency: every 20'-30'

Section sponsorship

Duration: up to 5'

Display frequency: every 20'-30' in repetition

Advantages

Great targeting and unique way to approach niche audiences
/ Higher degree of repeatability of the advertising message
/ Greater credibility and confidence in the message content due to the specific display premises
/ Greater diversity in content and way of message projection
Affordable and dynamically designed promotion costs
Nationwide range

 

92% of visitors admitted they watched the screens while in waiting area

 

More than 86% could recall at least one tv spot displayed

 

88% believe that on-screen advertising can motivate and drive interest in buying the services or products advertised   

 

Digital Signage Performance Measurement Survey by Bari Focus

Advantages

Great targeting and unique way to approach niche audiences
/ Higher degree of repeatability of the advertising message
/ Greater credibility and confidence in the message content due to the specific display premises
/ Greater diversity in content and way of message projection
/ Affordable and dynamically designed promotion costs
Nationwide range

92% of visitors admitted they watched the screens while in waiting area

More than 86% could recall at least one tv spot displayed

88% believe that on-screen advertising can motivate and drive interest in buying the services or products advertised  

Digital Signage Performance Measurement Survey by Bari Focus
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6 Maternity Hospitals
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3 Children’s Hospitals
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11 General Hospitals
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40 Diagnostic Centers
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1000+ Pharmacies
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6 Maternity Hospitals
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3 Children’s Hospitals
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10 General Hospitals
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40 Diagnostic Centers
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900+ Pharmacies

Advertise on the largest digital signage
network in the healthcare sector