GENERAL HOSPITALS

/ GENERAL HOSPITALS

Intelligent Media has been appointed by leading Healthcare providers in creating their own "branded" digital TV channel, which displays content of any kind in the waiting areas of their premises.
Intelligent Media has undertaken the design of the TV network, the installation of the technical equipment, as well as the remote management of the content.

/ EUROCLINIC

/ CENTRAL CLINIC OF ATHENS

/ ATHINAIKI MEDICLINIC

/ GENERAL HOSPITAL

/ METROPOLITAN HOSPITAL

/ NAVAL HOSPITAL OF ATHENS

/ FILOKTITIS

/ DUNANT HOSPITAL CENTER

/ METROPOLITAN GENERAL

/ MEDITERRANEO HOSPITAL

/ AGIOS LOUKAS

Fact Sheet

Visitors annually

3,6 m.

Display areas

Entrance halls, receptions, waiting areas, corridors, examination rooms, etc.

Monitors

151

Content displayed

  1. Advertising spots
  2. Extended duration informative videos such as public awareness campaigns
  3. Prevention measures & safety instructions
  4. Health and diet tips
  5. Information & promotional material
  6. Real-time information (time, weather, etc.)

Advertising options

Target directly & effectively 3.6 million patients and visitors in the largest private hospitals in Greece, through the various ways of promotion provided by Intelligent Media.

TV spots

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Infomercials

Duration: up to 30 sec

Display frequency: every 15'-20'

Public Awareness Campaigns

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Section sponsorship

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Advertising options

Target directly & effectively 2.9 million patients and visitors in the largest private hospitals in Greece, through the various ways of promotion provided by Intelligent Media

TV spots

Duration: up to 30 sec

Display frequency: every 15'-20' in repetition

Infomercials

Duration: up to 5'

Display frequency: every 20'-30' in repetition

Public Awareness Campaigns

Duration: up to 5'

Display frequency: every 20'-30'

Section sponsorship

Duration: up to 5'

Display frequency: every 20'-30' in repetition

Advantages

Great targeting and unique way to approach niche audiences
/ Higher degree of repeatability of the advertising message
/ Greater credibility and confidence in the message content due to the specific display premises
/ Greater diversity in content and way of message projection
Affordable and dynamically designed promotion costs
Nationwide range

 

92% of visitors admitted they watched the screens while in waiting area

 

More than 86% could recall at least one tv spot displayed

 

88% believe that on-screen advertising can motivate and drive interest in buying the services or products advertised   

 

Digital Signage Performance Measurement Survey by Bari Focus

Advantages

Great targeting and unique way to approach niche audiences
/ Higher degree of repeatability of the advertising message
/ Greater credibility and confidence in the message content due to the specific display premises
/ Greater diversity in content and way of message projection
/ Affordable and dynamically designed promotion costs
Nationwide range

92% of visitors admitted they watched the screens while in waiting area

More than 86% could recall at least one tv spot displayed

88% believe that on-screen advertising can motivate and drive interest in buying the services or products advertised  

Digital Signage Performance Measurement Survey by Bari Focus
Image
6 Maternity Hospitals
Image
3 Children’s Hospitals
Image
11 General Hospitals
Image
40 Diagnostic Centers
Image
1000+ Pharmacies
Image
6 Maternity Hospitals
Image
3 Children’s Hospitals
Image
10 General Hospitals
Image
40 Diagnostic Centers
Image
900+ Pharmacies

Advertise on the largest digital signage
network in the healthcare sector